https://zacpritchard.com zacpritchard Fri, 16 May 2025 01:16:11 +0000 https://zacpritchard.com en https://zacpritchard.com/HOME Wed, 06 Mar 2019 08:15:04 +0000 zacpritchard https://zacpritchard.com/HOME <img width="945" height="945" width_o="945" height_o="945" data-src="https://freight.cargo.site/t/original/i/ace65612fd3f2e7dcc709eb66d0263e69451d15dfe96d128765b511958fc0948/ZP-LOGO-_-FONT-IS-NEW-HERO_WHITE.png" data-mid="67096997" border="0" data-scale="35" src="https://freight.cargo.site/w/945/i/ace65612fd3f2e7dcc709eb66d0263e69451d15dfe96d128765b511958fc0948/ZP-LOGO-_-FONT-IS-NEW-HERO_WHITE.png" /> about &nbsp; awards&nbsp; &nbsp;work https://zacpritchard.com/Zespri-Healthier-Ways Fri, 16 May 2025 00:47:19 +0000 zacpritchard https://zacpritchard.com/Zespri-Healthier-Ways ZESPRI | HEALTHIER WAYS Aussie Kids are exposed 2,800 junk food ads on the way to and from school every year. That’s 15 ads every single trip! Zespri Kiwifruits wanted to take on junk food by becoming the healthier snack alternative for parents. So we made a cheeky map tool that helps parents avoid junk food advertising and restaurants on the way to and from school. &nbsp; <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/51aca04dfcb12bb6d19d32c4a9ce7191436630d950b4328a9513445455fb2af3/SupportingImage1_7063_5008.jpg" data-mid="233273790" border="0" src="https://freight.cargo.site/w/1000/i/51aca04dfcb12bb6d19d32c4a9ce7191436630d950b4328a9513445455fb2af3/SupportingImage1_7063_5008.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/20e75a3dbfd7fa2943ecc791da1688d53c8e49a2b75152c34ee77e813c1a6382/SupportingImage2_7063_5008.jpg" data-mid="233273791" border="0" src="https://freight.cargo.site/w/1000/i/20e75a3dbfd7fa2943ecc791da1688d53c8e49a2b75152c34ee77e813c1a6382/SupportingImage2_7063_5008.jpg" /> https://zacpritchard.com/RMIT-What-The-Future Fri, 16 May 2025 01:16:11 +0000 zacpritchard https://zacpritchard.com/RMIT-What-The-Future RMIT | WHAT THE FUTURE?! For prospective university students, choosing what to do with the rest of your life can be utterly intimidating, particularly in today’s world. So instead of making lofty, falsely optimistic promises about the future, we took a more honest approach. Introducing ‘What The Future?!’, a music video that sees one young girl go on a journey through her own dreams as she faces overwhelming anxieties before learning about RMIT and how they can help to prepare her for what’s next. https://zacpritchard.com/The-ICONIC-Banner-Ad-Changeroom Fri, 16 May 2025 00:53:48 +0000 zacpritchard https://zacpritchard.com/The-ICONIC-Banner-Ad-Changeroom THE ICONIC | BANNER AD CHANGEROOM Only 0.05% of banner ads actually get clicked on. There's even a term to describe the fact that people don't look at them - Banner Blindness.THE ICONIC wanted to get people looking at their banner ads. So we came up with 'The Banner Ad Changeroom', a live activation where real customers could show off real looks inside the confines of a tiny banner-ad-sized box <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/2d6982f67918ad8c0bfae1a0caa7efb1dcc46012d8e806453cc0d8894d9bc842/0F7A8461.JPG" data-mid="233273843" border="0" src="https://freight.cargo.site/w/1000/i/2d6982f67918ad8c0bfae1a0caa7efb1dcc46012d8e806453cc0d8894d9bc842/0F7A8461.JPG" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/817ae67c71543d072fa41b30d57cf4eaaabcf07aff6f6fa77057d34e203e2e8a/0F7A8422.JPG" data-mid="233273848" border="0" src="https://freight.cargo.site/w/1000/i/817ae67c71543d072fa41b30d57cf4eaaabcf07aff6f6fa77057d34e203e2e8a/0F7A8422.JPG" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/a99c45f84b5cd72b8f93675f9ecf37773755ec8b7e8720a818fb694f5b9dd43e/0F7A8690.JPG" data-mid="233273849" border="0" src="https://freight.cargo.site/w/1000/i/a99c45f84b5cd72b8f93675f9ecf37773755ec8b7e8720a818fb694f5b9dd43e/0F7A8690.JPG" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/f5c378ac93ea422662f5a01864c004c4aa16c06f6d9ba374aa78a971f75e1d01/0F7A8616.JPG" data-mid="233273850" border="0" src="https://freight.cargo.site/w/1000/i/f5c378ac93ea422662f5a01864c004c4aa16c06f6d9ba374aa78a971f75e1d01/0F7A8616.JPG" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/e27896b758797a87db606c13078c20d72620479db08ff31dd969a3f5a98cc554/0F7A9229.JPG" data-mid="233273852" border="0" src="https://freight.cargo.site/w/1000/i/e27896b758797a87db606c13078c20d72620479db08ff31dd969a3f5a98cc554/0F7A9229.JPG" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/2f18d46ec362b3b91f52a1aca3de1a1fb7d308ab95b1fc67a2d417a75bc6ac0d/0F7A9102.JPG" data-mid="233273854" border="0" src="https://freight.cargo.site/w/1000/i/2f18d46ec362b3b91f52a1aca3de1a1fb7d308ab95b1fc67a2d417a75bc6ac0d/0F7A9102.JPG" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/f197d0b5a95fb4c9b2221d04078ee39ff041de579d0934d2cd309ff91e4fb058/0F7A9187.JPG" data-mid="233273853" border="0" src="https://freight.cargo.site/w/1000/i/f197d0b5a95fb4c9b2221d04078ee39ff041de579d0934d2cd309ff91e4fb058/0F7A9187.JPG" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/5db2e3e5f574864a8f7141fdcc2fec4b5292bf0d0afea9b64fb8d0be517c81fa/0F7A8482.JPG" data-mid="233273863" border="0" src="https://freight.cargo.site/w/1000/i/5db2e3e5f574864a8f7141fdcc2fec4b5292bf0d0afea9b64fb8d0be517c81fa/0F7A8482.JPG" /> https://zacpritchard.com/Coke-Zero-Coke-Sans-Sugar Thu, 15 Feb 2024 23:47:59 +0000 zacpritchard https://zacpritchard.com/Coke-Zero-Coke-Sans-Sugar COKE ZERO | COKE SANS SUGAR Countless brands have designed fonts and typefaces using elements of the product, but for this global Coke Zero campaign, we wanted to be a little more authentic to the product. Using an AI neural object detection tool, we were able to find and isolate shapes and letters within the liquid, condensation and fizz of an ice cold Coke Zero Sugar, then use them to form words within all of our communications. We called it ‘Coke Sans Sugar’, and it’s pretty damn cool (pun intended).&nbsp; https://zacpritchard.com/Raid-Human-Bait Wed, 06 Oct 2021 16:10:14 +0000 zacpritchard https://zacpritchard.com/Raid-Human-Bait RAID | HUMAN BAIT To demonstrate Raid’s commitment to eradicating Malaria around the world, SC Johnson and Raid CEO Fisk Johnson travelled to Rwanda, Africa to learn more about what can be done to protect local communities in the country. While there, Fisk Johnson participated in a practice called ‘Human Landing Catch’, a dangerous form of research where volunteers bait and catch malaria-laden mosquitoes using their exposed skin. This is the story of SC Johnson CEO becoming ‘Human Bait’. https://zacpritchard.com/Coke-Zero-The-Security-Can-1 Wed, 08 Feb 2023 23:07:51 +0000 zacpritchard https://zacpritchard.com/Coke-Zero-The-Security-Can-1 COCA-COLA ZERO | THE SECURITY CAN When something tastes good, people will do whatever they can to get their hands on it. We’ve all fallen victim to having our snack stolen from the workplace or share hours refrigerator. Even 40% of us admit to being a food or drink thief.&nbsp; And when it comes to Coke Zero, the situation only gets worse. Look online and you’ll see hundreds, even thousands of people complaining about having their beloved beverage taken. We had to do something to help people protect their beloved beverage. So in partnership with Unit9, we created the worlds first ‘Security Can’, a regular can of Coke Zero you can actually open and drink is fitted with a motion detecting security camera to relay live footage of the person taking your Coke Zero. We created more than 50 cans in more than 10 languages, targeted high-profile influencers complaining about&nbsp; their Zero being taken, then equipped them with a Security Can kit to catch the thieves.&nbsp; <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/d5a33dd3f0b48308b21532e2b8a63b9e355a6689a8d43775aea92ff1f4686a6e/Coke_Explode-1.gif" data-mid="172316520" border="0" src="https://freight.cargo.site/w/1000/i/d5a33dd3f0b48308b21532e2b8a63b9e355a6689a8d43775aea92ff1f4686a6e/Coke_Explode-1.gif" /><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/6aa28e4ee124ae03ba9e57c7f5f594fe29f571f1d88116a9a3487df674a58cbb/_MG_0726-1.png" data-mid="172318578" border="0" src="https://freight.cargo.site/w/1000/i/6aa28e4ee124ae03ba9e57c7f5f594fe29f571f1d88116a9a3487df674a58cbb/_MG_0726-1.png" /> https://zacpritchard.com/SWF-The-Riderless-Bike Mon, 27 Mar 2017 10:24:13 +0000 zacpritchard https://zacpritchard.com/SWF-The-Riderless-Bike STEVE WAUGH FOUNDATION | THE RIDERLESS BIKE Every year the Steve Waugh Foundation conducts a 6-Day cycle through NSW called the Captain's Ride to raise money for children with Rare Diseases. The trouble is, the children are unable to take part in the ride. So we introduced the Riderless Bike, a fully autonomous children's bicycle that allowed the children to stream the ride live with a 360 camera. <img width="5000" height="3535" width_o="5000" height_o="3535" data-src="https://freight.cargo.site/t/original/i/e1a7a6941b202a6e9ebc8314c3c4528622f809db70e30ead96832dbd93123fb3/Riderless-Bike-board_o.jpg" data-mid="36951889" border="0" src="https://freight.cargo.site/w/1000/i/e1a7a6941b202a6e9ebc8314c3c4528622f809db70e30ead96832dbd93123fb3/Riderless-Bike-board_o.jpg" /> https://zacpritchard.com/NRMA-Insurance-HELP-The-Game Thu, 12 Nov 2020 02:02:57 +0000 zacpritchard https://zacpritchard.com/NRMA-Insurance-HELP-The-Game NRMA INSURANCE | HELP! THE GAME Over 87% of Australians are underinsured, and most of them don’t know what it’s like to lose everything. But in a country like Australia, where there’s bushfires, floods, storms and just about every deadly animal you can think of, being insured is pretty important. So we took a different approach to the usually-boring insurance booklet and created Help! the game - the board game that turns the dull world of insurance into an extremely enjoyable (and educational) experience. You can lose everything, without actually losing anything.&nbsp; The best part? proceeds from the 30,000 units sold online and at K-Mart will be donated to the Australian Red Cross disaster relief fund. You can read more about it here at Contagious and&nbsp;Adobe Magazine, or if you want to play it yourself, buy one here.&nbsp; <img width="2398" height="1352" width_o="2398" height_o="1352" data-src="https://freight.cargo.site/t/original/i/6cefeef58b82c149ca1093838284b543d3e30f364f4072be3ab9e411345c67ea/02.png" data-mid="88538360" border="0" src="https://freight.cargo.site/w/1000/i/6cefeef58b82c149ca1093838284b543d3e30f364f4072be3ab9e411345c67ea/02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4bf965148ab94eef75ef1bdb0207ca1a3658b365a77cf24a9b438e69b9ae0970/06.png" data-mid="88538364" border="0" src="https://freight.cargo.site/w/1000/i/4bf965148ab94eef75ef1bdb0207ca1a3658b365a77cf24a9b438e69b9ae0970/06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b5c9496d0000f48249215e3d2506b6755bf1a1c0851784615bc7d6b36096bc9/03.png" data-mid="88538361" border="0" src="https://freight.cargo.site/w/1000/i/5b5c9496d0000f48249215e3d2506b6755bf1a1c0851784615bc7d6b36096bc9/03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2cf672e436dc59f70055a80f68ac3d93ef071d0de66048e8db3ed411a8650ff8/04.png" data-mid="88538362" border="0" src="https://freight.cargo.site/w/1000/i/2cf672e436dc59f70055a80f68ac3d93ef071d0de66048e8db3ed411a8650ff8/04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07378b2523e0d7ac470c34ab048d7a18204793314c86231c2a42c91077acbc39/07.png" data-mid="88538365" border="0" src="https://freight.cargo.site/w/1000/i/07378b2523e0d7ac470c34ab048d7a18204793314c86231c2a42c91077acbc39/07.png" /> https://zacpritchard.com/Virgin-Airlines-The-Earnbassadors Wed, 06 Mar 2019 04:44:18 +0000 zacpritchard https://zacpritchard.com/Virgin-Airlines-The-Earnbassadors VIRGIN AIRLINES | THE EARNBASSADORS Virgin Australia's frequent flyer Velocity had the problem that most of its members don't engage with the program because they think you have to spend big and fly loads to earn points. So, we asked the members who do earn loads of points to promote the program, and we'd pay them with the one thing they want more of - Points. Case study Launch film