THE ICONIC | BANNER AD CHANGEROOM
Only 0.05% of banner ads actually get clicked on. There's even a term to describe the fact that people don't look at them - Banner Blindness.
THE ICONIC wanted to get people looking at their banner ads. So we came up with 'The Banner Ad Changeroom', a live activation where real customers could show off real looks inside the confines of a tiny banner-ad-sized box
