RAID | HUMAN BAIT
To demonstrate Raid’s commitment to eradicating Malaria around the world, SC Johnson and Raid CEO Fisk Johnson travelled to Rwanda, Africa to learn more about what can be done to protect local communities in the country.
While there, Fisk Johnson participated in a practice called ‘Human Landing Catch’, a dangerous form of research where volunteers bait and catch malaria-laden mosquitoes using their exposed skin. This is the story of SC Johnson CEO becoming ‘Human Bait’.