NRMA INSURANCE | HELP! THE GAME
Over 87% of Australians are underinsured, and most of them don’t know what it’s like to lose everything. But in a country like Australia, where there’s bushfires, floods, storms and just about every deadly animal you can think of, being insured is pretty important.
So we took a different approach to the usually-boring insurance booklet and created Help! the game - the board game that turns the dull world of insurance into an extremely enjoyable (and educational) experience. You can lose everything, without actually losing anything.
The best part? proceeds from the 30,000 units sold online and at K-Mart will be donated to the Australian Red Cross disaster relief fund.
You can read more about it here at Contagious and Adobe Magazine, or if you want to play it yourself, buy one here.
