KERRYGOLD | THE MAGICAL PANTRY
*Case study coming soon
Kerrygold set out to recruit young parents to the brand, wanting to create an experience that allowed parents to cook with their children. The problem was that traditional recipes are made by adults, for adults, making it difficult for a child to be part of the process.
We set out to transform the instructional cooking process with an entertaining, easy-to-follow experience that empowered the children themselves to lead their own culinary adventure. Introducing the Magical Pantry; a digital, personalized storybook experience that helps children create their own story while integrating a recipe of their choosing. In the Magical Pantry, children were able customize a character, pick one of four unique fables and then select one of 40 recipes, which were then dynamically combined in real-time, seamlessly creating millions of possible custom ways to learn to cook. The experience was awarded website of the day on FWA.
