COCA-COLA ZERO | #TAKEATASTE
*Case study coming soon
With 40 percent of people admitting to taking someone else’s food or drink, the irresistibly tasty Coke Zero Sugar was perfect to frame as something worth doing anything for.
We leaned into this sneaky behavior and crafted a global campaign platform for Coke Zero Sugar that actually encourages people to #TakeATaste. A series of socially-driven, experience-led communications and activations encourage young adults to either sneakily take a taste of a Coke Zero, or protect their own Coke Zero from being taken by others. We created a cast of characters who came to life in a series of mini animated films, posters, social assets, mobile games, limited edition packaging, a world-first ‘Security Can’ and other media around the world.
