COKE ZERO | COKE SANS SUGAR
Countless brands have designed fonts and typefaces using elements of the product, but for this global Coke Zero campaign, we wanted to be a little more authentic to the product. Using an AI neural object detection tool, we were able to find and isolate shapes and letters within the liquid, condensation and fizz of an ice cold Coke Zero Sugar, then use them to form words within all of our communications. We called it ‘Coke Sans Sugar’, and it’s pretty damn cool (pun intended).