COCA-COLA | GROWING BELIEF
*Case study coming soon
The FIFA Women’s World Cup 2023™ is already the most successful female sporting tournament in history. Coca-Cola, sponsors of the tournament for more than 30 years, wanted to highlight the positive momentum and deserved attention that the female game is witnessing around the world. Throughout the tournament, we turned fields in Australia and New Zealand into giant canvases, where negative commentary was reprinted into positive, powerful statements that reflect the monumental progress of the sport.
